| Licensing | Resells the HubSpot subscription and manages seats and renewals with you | Sets subscription terms, editions and limits | Agrees the edition and seats and accepts the vendor's terms |
| Platform availability | Monitors integrations and sending health and raises vendor support cases | Runs the HubSpot service under its own service commitments | None |
| Configuration | Configures subscription types, consent settings, templates, forms and permissions to the agreed baseline | Provides the configuration options and documentation | Approves the baseline and every change to it |
| Identity and access | Configures single sign-on where the edition supports it, and runs user access reviews | Provides user management and sign-in options | Decides who holds which role and tells Moraph about leavers |
| Content and audiences | Runs pre-send checks and advises on configuration | Provides the tools to build and send | Writes content, chooses audiences and approves every campaign |
| Consent and opt-outs | Configures consent capture and keeps opt-outs synchronized across connected systems | Processes unsubscribes and stores consent records | Approves consent text and decides the lawful basis |
| Monitoring | Watches integration failures, bounce and complaint levels and sending health | Monitors its own service and sending infrastructure | Acts on content or audience issues raised by Moraph |
| Incident response | Contains configuration or integration issues and supports your response | Responds to incidents in its own service | Leads incident response and any customer or regulatory notification |
| Changes and updates | Assesses HubSpot product updates for effect on your configuration and applies approved changes | Releases product changes on its own schedule | Approves configuration changes |
| Policy decisions | Recommends settings that support CAN-SPAM, GDPR and your review rules | None | Decides marketing policy, consent approach and data use |